Insert Your Burning Car
https://www.youtube.com/watch?v=_CrbKdqdrKk
Late night host Stephen Colbert jokingly did a segment recently advertising a product that boosts your media coverage by inserting a video of a burning car in it to attract immediate attention. (See video below.)
Journalists always ask, “Why should we do this story now?” Your answer: “Because we have a burning car in it!” Let Lucky Star Communications help you find a message — such as an in expensive opinion poll or other attraction — to get your company immediate attention.
https://www.youtube.com/watch?v=_CrbKdqdrKk